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CURE your tresses with ICON!

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All hair has texture. Some is fine, some is curly; some is wavy, some is straight. Hair can be erratic. It can be thick and unruly or heavy and controlled. It can be texture you love or texture you’d like to tame. With Cure by Chiara, you can change the balance of texture by smoothing and softening textures that are wild, encouraging body in textures that are fine and flat. Regardless of your texture, Cure will help you meet the challenge, influencing the texture you have, re-imagining it to be the texture you want. It doesn’t change texture permanently, but it can alter it temporarily, giving you the ability to be who you want to be, any time you choose. With hair you love.

Cure your texture. Enhance your being. Because you can.

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