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Think your hair is a lost cause? Meet damaged hair’s hero; JOICO K-PAK!

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K-PAK’s multi-action formulas feature megadoses of the revolutionary Bio-Advanced PeptideTM and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.

K-PAK Shampoo: to say that K-PAK shampoo “cleanses your hair,” is like saying a Chanel coat “keeps you warm.” Sure, it gets the grime out… but it also turns your cleansing into the first step of a reconstruction process specifically designed for hair that’s been put through the ringer. Whether the culprit is overzealous thermal styling or harsh chemical services, this star shampoo actually restores hair’s original condition, measurably increasing strength, and giving it a cloak of protection to fend off future damage.

Perfect choice for: Fine hair (thanks to its low-molecular weight), as well as coarse, thick strands (thanks to a cream-based formula that’s rich and substantial).

Here’s how: No rocket science here… just shampoo, rinse, and repeat, if you like. (We know you’ll like.) Follow with K-PAK Conditioner for a great hair treat!

The inside secret: Think of this formula as a missile on a mission. This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, and restoring elasticity, strength and shine with a powerful combination of our best antioxidant, Bio-Advanced Peptide Complex; plus Keratin Silicone, Vitamin E, and Aloe.


K-PAK Conditioner:
Joico is on a mission to repair hair that’s been assaulted by the rigors of, well, everything. Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. But when the damage is done, K-PAK Conditioner zeroes in on that ravaged cuticle, filling in the battle zones with moisture, silkiness, and strength so nothing tangles with your tresses again.

Perfect choice for: Everyone. And we do mean everyone. The unique lightweight formula won’t overwhelm fine hair, yet is rich and nourishing enough to have impact on thicker strands.

Here’s how: After shampooing, apply to hair and leave on for a full minute, then rinse and rejoice. For the ultimate treatment follow with K-PAK Deep Penetrating Reconstructor.

The inside secret: The exclusive Bio-Advanced Peptide Complex is literally anchored on both ends by Amino Acids that specifically target the damaged areas; Keratin Silicone Complex (it’s wonderfully weightless), locks in moisture, seals that repaired cuticle, and delivers intense shine and smoothness to your newly-protected hair.


K-PAK Intense Hydrator:
there’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that’s gasping for air.

Perfect choice for: Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environment… to lousy genes.

Here’s how: After shampooing, apply generously to the hair shaft and allow to penetrate for a full five minutes. Rinse and style as usual… but with far shinier results.

The inside secret: Bio-Advanced Peptide Complex is a master at quenching thirst by restocking Amino Acids; Silicone seals the cuticle and delivers intense shine; while Lanolin and Shea Butter replace lost lipids.


K-PAK Deep-Penetrating Reconstructor:
everyone has their favorite product, but the award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.

Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.

Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.

The inside secret: Joico has added the highest concentration of Quadramine Complex, their famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.


K-PAK Revitaluxe:
instantly repairs years of damage, doubles your resistance to future breakage, and protects against color fade (by 94%) with a single application.

Perfect choice for: Any hair type/shape/length/texture/color that’s seen damage and wants an immediate rescue.

Here’s how: Apply to freshly-washed hair and allow a full five minutes for Revitaluxe to do its magic. Then rinse and get ready to be blown away.

The inside secret: You can thank Joico's Keratin Peptide Complex (Jojoba Oil, Aloe Extract, and Bio-Mimetic Peptides), which creates a virtual “molecular bandage” on the surface of the hair to protect against damage and dehydration.